Privacy Policy

1. General Information

This Privacy Policy is provided pursuant to Regulation (EU) 2016/679 (GDPR) and describes the methods and purposes of processing personal data of users accessing and using the website Bricovex.com.

By using this website, users acknowledge that they have read and understood this Privacy Policy.

2. Data Controller

The Data Controller is:

IMPRESA DIGITALE S.R.L.
Via Campanello 22
81030 Teverola (CE), Italy
VAT Number: IT04942670615
Email: info@bricovex.com

3. Categories of Personal Data Collected

3.1 Data provided directly by the user

Users may provide personal data when:

  • creating an account
  • placing an order
  • contacting customer support
  • subscribing to newsletters

Collected data may include:

  • full name
  • email address
  • phone number
  • billing and shipping address

3.2 Transactional and order data

  • purchased products
  • order history
  • order value
  • delivery details
  • payment confirmation status

3.3 Payment data

Payments are processed through secure third-party providers.
The website does not collect or store credit card or sensitive financial information.

3.4 Automatically collected data

When browsing the website, the following data may be collected:

  • IP address
  • browser type and version
  • device type
  • operating system
  • referring URLs
  • visited pages
  • time spent on pages
  • clickstream data

3.5 Cookies and tracking technologies

The website uses:

  • technical cookies
  • analytics cookies
  • marketing and profiling cookies
  • tracking pixels and similar technologies

4. Purposes of Processing

Personal data is processed for the following purposes:

4.1 Contractual purposes

  • order processing and fulfillment
  • payment processing
  • shipping and delivery
  • account management

4.2 Legal purposes

  • compliance with tax and accounting obligations
  • compliance with legal and regulatory requirements

4.3 Security purposes

  • fraud prevention
  • abuse detection
  • protection of systems and infrastructure

4.4 Analytical purposes

  • website traffic analysis
  • performance optimization
  • user experience improvement

4.5 Marketing and advertising purposes

  • sending promotional communications
  • remarketing campaigns
  • personalized advertising
  • audience profiling

5. Legal Basis for Processing

Processing is based on:

  • performance of a contract
  • compliance with legal obligations
  • user consent
  • legitimate interest (security, fraud prevention, business improvement)

6. Tracking, Analytics and Advertising Services

The website uses third-party services for analytics and marketing, including but not limited to:

6.1 Analytics services

Used to measure traffic and user behavior.

6.2 Advertising services

Used to deliver targeted advertising and measure campaign effectiveness.

6.3 Remarketing and behavioral targeting

These tools track user interactions to display personalized ads across different platforms.

Data collected may include:

  • browsing activity
  • interaction events
  • device identifiers
  • advertising IDs

These services may combine collected data with other information independently obtained.

7. Data Sharing and Disclosure

Personal data may be shared with:

  • hosting and CDN providers
  • payment service providers
  • shipping and logistics companies
  • analytics and advertising partners
  • IT service providers
  • legal and accounting advisors

All third parties process data in compliance with applicable data protection laws.

Personal data will never be sold.

8. International Data Transfers

Data may be transferred to countries outside the European Economic Area.
In such cases, appropriate safeguards are implemented to ensure data protection.

9. Data Retention

Personal data is retained for:

  • duration of the contractual relationship
  • up to 10 years for legal and tax purposes
  • until withdrawal of consent for marketing activities

10. User Rights

Users have the right to:

  • access their personal data
  • request correction or update
  • request deletion
  • restrict processing
  • object to processing
  • request data portability

Requests may be sent to: info@bricovex.com

11. Withdrawal of Consent

Users may withdraw their consent at any time without affecting prior lawful processing.

12. Data Security

The Data Controller implements technical and organizational measures including:

  • encryption
  • access control systems
  • secure servers
  • monitoring and prevention systems

to protect personal data.

13. Automated Decision-Making and Profiling

The website may use automated processes to analyze user behavior and preferences in order to:

  • improve services
  • personalize content
  • deliver targeted advertising

Such processing does not produce legal effects on users.

14. Data Minimization and Accuracy

Only data strictly necessary for the specified purposes is collected and processed.
Reasonable steps are taken to ensure data accuracy.

15. Third-Party Websites

This website may contain links to third-party websites.
The Data Controller is not responsible for their content or privacy practices.

16. Minors

The website is not intended for individuals under 18 years of age.
No data is knowingly collected from minors.

17. Updates to this Policy

This Privacy Policy may be updated periodically.
Users are encouraged to review it regularly.

18. Complaints

Users have the right to lodge a complaint with the competent Data Protection Authority.