Cookie Policy

1. Introduction

This Cookie Policy explains how Bricovex.com uses cookies and similar technologies when users visit the website.

Cookies help improve the browsing experience, enable core website functionality, and support analytics and marketing activities.

By continuing to browse the website, users may consent to the use of cookies as described in this Policy.


2. What are cookies

Cookies are small text files stored on a user’s device when visiting a website.
They allow the website to recognize the user’s device and store certain information about preferences or past actions.

Cookies may be first-party (set by the website) or third-party (set by external services).


3. Types of cookies used

3.1 Strictly necessary cookies

These cookies are essential for the operation of the website and cannot be disabled.

They are used to:

  • enable basic navigation
  • manage user sessions
  • allow access to secure areas
  • maintain shopping cart functionality
  • process orders

Without these cookies, the website cannot function properly.


3.2 Performance and analytics cookies

These cookies collect information about how users interact with the website.

They are used to:

  • count visits and traffic sources
  • identify popular pages
  • analyze user behavior
  • improve website performance

The information collected is aggregated and does not directly identify users.


3.3 Functional cookies

These cookies allow the website to remember user preferences and provide enhanced features.

They may store:

  • language settings
  • geographic region
  • login status
  • user preferences

3.4 Marketing and profiling cookies

These cookies are used to:

  • track user activity across websites
  • create user profiles
  • deliver personalized advertising
  • measure advertising effectiveness

They may be set by advertising partners.


4. Third-party cookies and services

The website uses third-party services that may install cookies or similar technologies, including:

4.1 Analytics services

Used to collect data about website usage and performance.

4.2 Advertising services

Used to display targeted advertisements based on user behavior.

4.3 Remarketing tools

Used to show ads to users who have previously visited the website.

4.4 Social media integrations

Used to enable sharing and interaction with social platforms.

These third parties may independently collect and process data according to their own policies.


5. Tracking technologies

In addition to cookies, the website may use:

  • tracking pixels
  • web beacons
  • JavaScript tags
  • SDKs and scripts

These technologies allow monitoring of user behavior, advertising performance, and interactions with website content.


6. Purpose of cookies

Cookies and tracking technologies are used for:

6.1 Technical purposes

  • ensure proper functioning of the website
  • maintain sessions and authentication
  • process transactions

6.2 Analytical purposes

  • understand user behavior
  • analyze traffic patterns
  • improve website usability

6.3 Marketing purposes

  • deliver personalized advertisements
  • track advertising campaigns
  • perform remarketing activities
  • measure conversions

7. Legal basis for cookie usage

The use of cookies is based on:

  • legitimate interest (for strictly necessary cookies)
  • user consent (for analytics and marketing cookies)

Users are asked to provide consent through a cookie banner before non-essential cookies are activated.


8. Cookie duration

Cookies may be:

8.1 Session cookies

Deleted automatically when the browser is closed.

8.2 Persistent cookies

Stored on the device for a predefined period or until manually deleted.


9. Cookie management and user choices

Users can manage cookie preferences by:

  • using the cookie consent banner
  • adjusting browser settings
  • deleting cookies manually

Users can block or delete cookies at any time.


10. Consequences of disabling cookies

Disabling cookies may:

  • affect website functionality
  • limit access to certain features
  • impact user experience
  • prevent personalized content and ads

11. Data sharing through cookies

Data collected via cookies may be shared with:

  • analytics providers
  • advertising networks
  • technology partners
  • service providers

These parties may act as independent data controllers.


12. International data transfers

Some third-party providers may transfer data outside the European Economic Area.

In such cases, appropriate safeguards are applied to ensure data protection.


13. Security measures

The website implements appropriate technical and organizational measures to protect data collected via cookies.


14. Updates to this Cookie Policy

This Cookie Policy may be updated periodically to reflect changes in legal requirements or website functionality.

Users are encouraged to review it regularly.


15. Contact information

For any questions regarding this Cookie Policy:

IMPRESA DIGITALE S.R.L.
Via Campanello 22
81030 Teverola (CE), Italy
VAT Number: IT04942670615
Email: info@bricovex.com